Your roofing business won’t be a huge, complicated business for a few years anyway so why bother? Well, while I would not suggest that you spend months writing a 100 page report, it could be useful for you to have a 10 to 20 page document on your PC that can be your company blueprint for success. You can make changes to it as you slowly learn more about the business.
It will be the key document that sets out exactly how your business is run. If done properly you should basically be able to hand this document over to somebody when they buy your business and they can take over with very little of your time needed to explain things to them.
Here is a brief business roofing business plan template to give you some ideas on how to put your own together.
Contents Page and Executive Summary
This should be a summary of your entire roofing business plan. If you will be presenting the plan to interested parties then let them know the contents. Include a basic summary of your plans to start a roofing business. Outline the opportunities that you see in the market and what you plan to do in order to capture a piece of the pie for yourself.
Background in the Roofing Business
Prove to yourself or others why you are cut out to go into this business. List details on your education and any relevant experience that you have had in the roofing industry or in business in general. Outline your reasons for wanting to start a roofing business.
Set out your company mission or philosophy in a few words or a short phrase. Try to think about what you want to achieve with your business apart from profits. You should be driven by a desire to deliver a quality service to people in way that satisfies them and provides great value for them while still allowing you to meet your goals. What kind of products and services do you want to deliver? How will you be different from all the other roofing companies?
Set out the goals that you have for your business in its first few years. Set realistic targets that you know are attainable so that you won’t be discouraged if you don’t meet them. Success can be measured by a number of metrics such as the total number of roofing jobs completed per month, the percentage of leads that become new customers or the productivity of your employees for example.
List down all of the products and services that your company will offer and then set out a list of equipment and inventory that you will need to get started. If you need to buy a truck then you will be looking at minimum startup costs of around $20,000.
Startup requirements will also include compliance costs. Depending on what state you are operating out of you may need a contractors license, insurance, bonding or to comply with a number of other relevant regulations.
Don’t forget that as well as purchasing all of the necessary roofing equipment you will also have to purchase materials for your first job. Clients will typically pay a large chunk of your total invoice upon completion of the job so you will have to foot the bill until you get reimbursed when they pay their invoice in full.
Structure, Ownership and Management
There are four basic options to consider for your business structure and they include sole proprietorship, partnership, corporation or limited liability corporation (LLC).
Outline how your business will be owned and make a note of the various parties that may have an ownership stake.
Set out a management structure so that there is no confusion among those involved with the business as to who is responsible for managing each part of the business.
Identify your target market both by location as well as other demographic factors and describe the kind of people or properties that make up your target market. Include the results of any market research that you do or local industry statistics that you are able to gather.
Set out a detailed plan for your roofing business marketing. This should include how you plan on getting enquiries, converting them into new accounts and maintaining them over the long term. It should also include brand development, pricing, advertising, a sales approach and other marketing methods.
Write up profiles of your main local competitors and try to understand how they run their businesses. Borrow and adapt characteristics of their business that work and look for weaknesses in their business models that you may be able to capitalize on. Figure out how you will differentiate your brand from theirs in a way that allows you to stand out in the market.
Include details of the day to day operations of the proposed roofing business. Make a note of your office location, business administration and record keeping systems, plans to hire employees and procedures regarding roofing installations or repairs.
Outline some of the methods that you could use to obtain financing for your new venture.
Create a spreadsheet that shows anticipated cash flow forecasts over the first few years of business for a variety of scenarios. You can then determine how profitable you think the business will be in a number of different economic climates.
You will be able to find many free business plan examples online but it can be harder to find a specific sample of a roofing business plan. There are some business planning software programs that you can buy but they are usually just generic business plans that have been adapted anyway.
Unless you can persuade other roofing business owners to share their plan with you then you really have to look at templates from other industries and model your roofing business plan on them.